The Watchers

We like dinosaurs. And we like robots. So when PlayStation wanted us to come up with an experiential idea for their new flagship game, Horizon Zero Dawn, that featured dinosaur-robots we were like, “Let’s make real ones.” So we did, and our “Watchers” walked around E3 and then went on tour around the country to promote the game.

2 Silver ADDY’s.

PlayStation Experience

PlayStation’s annual convention had typically been hosted in Vegas. But in 2015, it came to San Francisco. So, we treated
the promotion like a vintage tourism campaign getting people excited to come to the City by the Bay.