The Beast: 2013 Super Bowl Spot

For their first Super Bowl appearance Lexus wanted to change brand perception by showcasing a more performance oriented GS, with its aggressive new styling. Our solve was to portray the car as an animal that doesn't like containers very much. Edmunds.com called our spot the “real winner” on the Super Bowl, as consideration for the GS jumped 190%.

14 Tellys at the 2013 awards show