MotorLife
The guys looking for parts and accessories on eBay aren’t just car guys- they’re car-guy’s car-guys. But eBay had been talking to them the same way they talked to the rest of their customers. So, we changed eBay's normal look to something these guys could relate to, took over the blog, and built in a level of authenticity that eBay Motors never had before.
Dealers
For the dealers, we saw how cluttered the landscape was with advertisers trying to reach them. Then we realized, these guys are car salesman, and you can't bullshit a bullshitter. So, we took a clean approach that simply told the truth and stood out from the crowd.
