Punchies
American Licorice doesn't do a lot of broadcast, so we were psyched to make a spot with them. We teamed with Buck to make a fruitacular fifteen. I’m not known for the best voiceover voice, but put it over some cool animation and a bunch of sour maniacs and it kinda works.
Pendulum
You either love or hate the Scion xB. In this spot we embraced its polarizing nature to tell the world that it’s ok to make
a statement with the car you drive. Or not.
Take on the Machine
In 2010 the tC was updated for superior performance and handling. To introduce the changes we took a cinematic approach and treated the campaign like the launch of a Hollywood blockbuster. We launched with a 60 second 3-D spot in cinemas, that paired with in-lobby 3-D lenticular posters. We also created an augmented reality experience where gamers could virtually place their hands on the steering wheel of a tC and navigate around obstacles in a high-speed race for the fastest time. The site tracked and assigned bragging rights to the top 100 players.
2011 One Show Merit / 3-D Creative Arts Awards / FWA Site of the Day / Webby Nominee
Yup, More Scion
From some of the first influencer plays in car advertising, to anthems, to just weird car porn.
Sophia Grows –
Because I love dog. I worked this personal project for over 3 years. So I wanted to make sure that it made its way around the Internet. The seeding strategy was simple; get it into the hands of the geeks, dog freaks, and connoisseurs of cute. Within two weeks the video had over 3 million hits on YouTube, earned ‘Magical’ status on Buzzfeed, and was featured on Mashable’s most viral videos of 2014. Gifs appeared on reddit (with over 4500 up-votes), imgur, and were all over tumblr.
They grow up fast. Like in 23 seconds.
