Chipotle - Brand Work
Beyond Behind the Foil, there were many opportunities to tell different brand stories.
An Avocado Journey
Farm to foil in 13 years…
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin
FoodPrint
Writeup. Password: foodprint
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin / Paul Rice
Digital Access
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin
TechLunch Disrupt
Chipotle wanted to increase app downloads for delivery — so we decided to focus on those who could use delivery more than just about anyone: coders. We infiltrated one of tech's biggest days of the year: TechCrunch Disrupt. We partnered with some of the event's hottest young start ups, and planted hidden messages for free burritos in the place coders know best — the source code. As tech's biggest stage kicked off, so did the hunt for hidden burritos, and thousands of free burritos were given away to hungry coders.
Creative Directors James Duffy / Greg Coffin / Tyler Hampton
Writer Brian Mulligan
Art Director Paul Rice
2018 - Interim brand work
Launching all the new For Real and Behind the Foil work took some time and planning in 2018. But the new clients needed something on TV to simply drive people into stores. With limited existing footage, and a brand tone from the previous clients we cut together some spots drew attention to Chipotle’s differences in a memorable way. While the brand tone for all the work that followed this is unmistakably right for the brand, it was fun to just write some last gratuitously funny ads. It’s also fun to see how much the brand quickly evolved from this starting point.
Creative Director Tom Sharpf
ADCs James Duffy / Greg Coffin
Writers James Duffy / Adam Wolinsky (“Ice Machine”)
Art Directors Greg Coffin / Amanda Younger / Avery Oldfield (“Ice Machine”)
For Real - Delivery to your Building Billboard
Creative Directors James Duffy / Greg Coffin / Tyler Hampton
Writer Brian Mulligan
Art Director Paul Rice